# competitor-research

> Analyze a competitor's digital presence.

- Author: mk-162
- Repository: mk-162/162-Demo-Handbook
- Version: 20260207235317
- Stars: 0
- Forks: 0
- Last Updated: 2026-02-08
- Source: https://github.com/mk-162/162-Demo-Handbook
- Web: https://mule.run/skillshub/@@mk-162/162-Demo-Handbook~competitor-research:20260207235317

---

---
name: competitor-research
title: Competitor Research
description: Analyze a competitor's digital presence.
version: 1.0.0
tags: [strategy, research]
---

# Competitor Research Skill

## Purpose
To benchmark GTSE against a specific competitor.

## Inputs
*   `competitor_name`: Name of the company.
*   `website_url`: Their domain.

## Procedure

1.  **Value Prop Analysis**:
    *   Visit Homepage. Identify their headline promise.
    *   *Question*: What do they claim to do better than anyone else?
2.  **Pricing Check**:
    *   Find a comparable "Cable Tie" or "Glove" product.
    *   Record price per unit and bulk tier.
3.  **Shipping Check**:
    *   What is their free shipping threshold?
    *   Do they offer next-day delivery?
4.  **Trust Signals**:
    *   Do they show Trustpilot/Feefo reviews? What is the score?

## Output
Produce a SWOT analysis snippet comparing GTSE to the competitor.