# product-design-studio-linkedin

> LinkedIn positioning and content strategy for product design studios. Use when building LinkedIn presence, creating content, attracting clients, or developing thought leadership for industrial design firms and creative consultancies.

- Author: aiwriter28
- Repository: aiwriter28/claude-code-config
- Version: 20260125115215
- Stars: 0
- Forks: 0
- Last Updated: 2026-02-06
- Source: https://github.com/aiwriter28/claude-code-config
- Web: https://mule.run/skillshub/@@aiwriter28/claude-code-config~product-design-studio-linkedin:20260125115215

---

---
name: product-design-studio-linkedin
description: LinkedIn positioning and content strategy for product design studios. Use when building LinkedIn presence, creating content, attracting clients, or developing thought leadership for industrial design firms and creative consultancies.
---

# Product Design Studio LinkedIn Positioning Skill

LinkedIn strategy system for product design studios based on analysis of IDEO, Frog, Ammunition, Whipsaw, and Bould Design.

## When to Use This Skill

- Building or auditing a product design studio's LinkedIn presence
- Creating LinkedIn content for industrial design / product design firms
- Developing thought leadership strategy for creative consultancies
- Attracting startup founders, enterprise clients, or brand partners
- Positioning a studio founder as industry voice
- Creating client deliverables for LinkedIn strategy consulting

## Quick Framework

### The 4 Studio Archetypes

| Archetype | Best For | Content Mix | Examples |
|-----------|----------|-------------|----------|
| **Thought Leader** | Large studios, consulting | 60% insights, 30% portfolio, 10% culture | IDEO, Frog |
| **Portfolio Showcase** | Project-based studios | 70% work, 20% process, 10% awards | Whipsaw |
| **Founder-Led** | Boutique, iconic founders | 80% personal, 15% portfolio, 5% team | Ammunition, Bould |
| **Ecosystem Builder** | Studios with programs/tools | 40% education, 30% community, 30% portfolio | IDEO U, The Workshop |

### The 5 Content Pillars

| Pillar | Purpose |
|--------|---------|
| **Process Reveal** | Demystify design, build trust |
| **Portfolio Proof** | Demonstrate capability |
| **Thought Leadership** | Establish authority |
| **Founder/Team Voice** | Humanize brand |
| **Ecosystem Building** | Create community |

### The Credibility Ladder

```
RETAINED ← CONVERTED ← ENGAGED ← NURTURED ← AWARE
```

See `REFERENCE.md` for detailed framework documentation.

---

## Recipe Index

### Assessment & Strategy (Start Here)

| # | Recipe | Use When | File |
|---|--------|----------|------|
| 1 | **Audit Presence** | Starting engagement, quarterly review | `recipes/01-audit-presence.md` |
| 2 | **Select Archetype** | New strategy, repositioning | `recipes/02-select-archetype.md` |
| 10 | **Competitive Analysis** | Positioning, differentiation | `recipes/10-competitive-analysis.md` |

### Content Planning

| # | Recipe | Use When | File |
|---|--------|----------|------|
| 3 | **Build Content Calendar** | Strategy kickoff, monthly planning | `recipes/03-build-calendar.md` |
| 6 | **Build Credibility Ladder** | Funnel strategy, conversion optimization | `recipes/06-credibility-ladder.md` |
| 14 | **Quarterly Strategy Review** | End of quarter, annual planning | `recipes/14-quarterly-review.md` |

### Content Creation

| # | Recipe | Use When | File |
|---|--------|----------|------|
| 4 | **Write Pillar Post** | Content creation, batch writing | `recipes/04-write-pillar-post.md` |
| 15 | **Case Study Post** | Portfolio content, social proof | `recipes/15-case-study-post.md` |
| 13 | **Content Repurposing** | Efficiency, extending content life | `recipes/13-content-repurposing.md` |

### Lead Generation & Conversion

| # | Recipe | Use When | File |
|---|--------|----------|------|
| 5 | **Create Lead Magnet** | List building, top-of-funnel | `recipes/05-create-lead-magnet.md` |
| 7 | **Award Amplification** | After receiving design awards | `recipes/07-award-amplification.md` |
| 16 | **Scarcity Campaign** | Pipeline gaps, capacity openings | `recipes/16-scarcity-campaign.md` |
| 17 | **Testimonial Amplification** | Social proof campaigns | `recipes/17-testimonial-amplification.md` |

### Voice & Brand Development

| # | Recipe | Use When | File |
|---|--------|----------|------|
| 8 | **Develop Founder Voice** | Founder-Led archetype, personal branding | `recipes/08-founder-voice.md` |
| 9 | **Expand Team Voices** | Scaling content, diversifying | `recipes/09-team-voices.md` |

### Operations & Optimization

| # | Recipe | Use When | File |
|---|--------|----------|------|
| 11 | **Analyze Performance** | Monthly review, optimization | `recipes/11-analyze-performance.md` |
| 12 | **Engagement Response Protocol** | Team training, scaling engagement | `recipes/12-engagement-protocol.md` |

---

## Quick Start Workflow

**For new clients or your own studio:**

1. **Assess** → Run Recipe 1 (Audit) + Recipe 10 (Competitive)
2. **Strategize** → Run Recipe 2 (Select Archetype)
3. **Plan** → Run Recipe 3 (Build Calendar)
4. **Create** → Use Recipe 4 (Pillar Posts) + `templates/post-templates.md`
5. **Optimize** → Monthly Recipe 11 (Performance) + Quarterly Recipe 14 (Review)

**For specific tasks:**

| Task | Recipe |
|------|--------|
| "Write a LinkedIn post" | Recipe 4 or 15 |
| "We won an award" | Recipe 7 |
| "Need more leads" | Recipe 5 or 16 |
| "Audit our LinkedIn" | Recipe 1 |
| "What archetype are we?" | Recipe 2 |
| "Monthly content plan" | Recipe 3 |

---

## File Structure

```
product-design-studio-linkedin/
├── SKILL.md              ← You are here
├── REFERENCE.md          ← Detailed framework docs
├── recipes/
│   ├── 01-audit-presence.md
│   ├── 02-select-archetype.md
│   ├── 03-build-calendar.md
│   ├── 04-write-pillar-post.md
│   ├── 05-create-lead-magnet.md
│   ├── 06-credibility-ladder.md
│   ├── 07-award-amplification.md
│   ├── 08-founder-voice.md
│   ├── 09-team-voices.md
│   ├── 10-competitive-analysis.md
│   ├── 11-analyze-performance.md
│   ├── 12-engagement-protocol.md
│   ├── 13-content-repurposing.md
│   ├── 14-quarterly-review.md
│   ├── 15-case-study-post.md
│   ├── 16-scarcity-campaign.md
│   └── 17-testimonial-amplification.md
└── templates/
    └── post-templates.md ← Ready-to-use post formats
```

---

## Implementation Checklist

- [ ] Recipe 1: Audit current presence
- [ ] Recipe 2: Select archetype
- [ ] Recipe 10: Competitive analysis
- [ ] Recipe 8: Develop founder voice (if Founder-Led)
- [ ] Recipe 3: Build first 30-day calendar
- [ ] Create 5 posts using Recipe 4 + templates
- [ ] Set up metrics tracking (Recipe 11)
- [ ] Plan first lead magnet (Recipe 5)
- [ ] Train team on Recipe 12: Engagement protocol
- [ ] Schedule Recipe 14: Quarterly review

---

**Skill Version**: 2.0
**Last Updated**: November 27, 2025
**Research Base**: IDEO, Frog, Ammunition, Whipsaw, Bould Design
**Target Users**: Product design studios, industrial design firms, creative consultancies