# social-proof

> Social proof patterns for lead generation sites. Testimonials, reviews, trust badges, stats, logos. Use for building trust and credibility.

- Author: Soborbo
- Repository: Soborbo/claudeskills
- Version: 20260116141709
- Stars: 1
- Forks: 0
- Last Updated: 2026-02-06
- Source: https://github.com/Soborbo/claudeskills
- Web: https://mule.run/skillshub/@@Soborbo/claudeskills~social-proof:20260116141709

---

---
name: social-proof
description: Social proof patterns for lead generation sites. Testimonials, reviews, trust badges, stats, logos. Use for building trust and credibility.
---

# Social Proof Skill

## Purpose

Provides social proof patterns that build trust and increase conversions. Critical for lead generation sites to establish credibility through testimonials, reviews, trust badges, statistics, and client logos.

## Core Rules

1. **Specific over vague** — "2,347 moves" not "thousands of moves"
2. **Named over anonymous** — "Sarah M., Clifton" not "Happy Customer"
3. **Recent over old** — Show dates, keep testimonials fresh
4. **Verified over claimed** — Google reviews > self-reported
5. **Strategic placement** — Trust before conversion points
6. **Real numbers only** — All stats must be verifiable
7. **Name and location** — Full attribution builds credibility
8. **Address objections** — Testimonials answer common concerns
9. **Visual proof** — Photos, badges, logos over text claims
10. **Schema markup** — Structured data for rich snippets

## Placement Strategy

| Location | What to Show |
|----------|--------------|
| Hero | Google rating badge, review count |
| After hero | Client logos or trust badges |
| Before form | 1-2 short testimonials |
| Mid-page | Stats section |
| After features | Full testimonial carousel |
| Footer | Trust badges |

## Component Types

**Testimonials**
- Testimonial Card (rating, quote, name, location, date)
- Video Testimonial (video facade with attribution)

**Trust Signals**
- Google Review Badge (rating, count, link)
- Trust Badges Row (industry accreditations)
- Client Logos (recognizable brands)

**Statistics**
- Stats Section (4-column grid with big numbers)

**Schema**
- AggregateRating markup for SEO

## References

**Components:**
- [Testimonial Components](./references/testimonials.md) — Card and video testimonial patterns
- [Trust Badge Components](./references/trust-badges.md) — Google reviews, badges, client logos
- [Stats Section](./references/stats.md) — Statistics display component
- [Schema Markup](./references/schema.md) — Structured data for reviews

**Guidelines:**
- [Testimonial Guidelines](./references/guidelines.md) — What makes effective testimonials

## Forbidden

- ❌ Fake testimonials
- ❌ Stock photos for testimonial avatars
- ❌ Unverifiable claims
- ❌ Reviews without source
- ❌ Outdated stats
- ❌ Trust badges you don't have

## Definition of Done

- [ ] Google review badge in hero
- [ ] Stats section with real numbers
- [ ] 3+ testimonials with names/locations
- [ ] Trust badges if applicable
- [ ] Review schema markup
- [ ] All claims verifiable
- [ ] Testimonials recent (<12 months)