# pr-pro

> Professional press release writing and distribution strategy for B2B companies. Use when creating press releases for product launches, funding announcements, market/location expansions, or awards/recognition. Guides users through data gathering, newsworthy angle development, quote strategy, wire distribution selection, and journalist pitch emails. Adapts output based on available context - complete drafts when inputs are rich, section-by-section building when starting from scratch.

- Author: Nick
- Repository: Nickgcs7/PR-Pro-claude-skill
- Version: 20260106123324
- Stars: 0
- Forks: 0
- Last Updated: 2026-02-07
- Source: https://github.com/Nickgcs7/PR-Pro-claude-skill
- Web: https://mule.run/skillshub/@@Nickgcs7/PR-Pro-claude-skill~pr-pro:20260106123324

---

---
name: pr-pro
description: Professional press release writing and distribution strategy for B2B companies. Use when creating press releases for product launches, funding announcements, market/location expansions, or awards/recognition. Guides users through data gathering, newsworthy angle development, quote strategy, wire distribution selection, and journalist pitch emails. Adapts output based on available context - complete drafts when inputs are rich, section-by-section building when starting from scratch.
---

# PR-Pro: Professional Press Release Writing

This skill creates placement-worthy press releases with compelling data narratives and strategic distribution guidance.

## Workflow

### Step 1: Gather Context

Ask these questions upfront (skip any already answered):

1. **Release type**: Product launch, funding announcement, market expansion, or award/recognition?
2. **Company details**: Name, industry, brief description, boilerplate if available
3. **Core announcement**: What specifically is being announced?
4. **Available metrics**: Growth numbers, customer counts, revenue data, market stats?
5. **Quote sources**: Who will be quoted? (Name, title, company)
6. **Target audience**: Trade/industry press, local business, national tech media, or mix?
7. **Placement goal**: Wire distribution only, or pursuing direct journalist coverage?

If metrics are sparse, ask: "Do you have any internal data we can reference - customer growth, usage stats, geographic reach, team size changes?"

### Step 2: Assess Newsworthiness

Before drafting, evaluate placement potential using these criteria:

**High placement potential** (recommend direct outreach + premium wire):
- Multiple strong data points suggesting larger trend
- Ties to timely macro narrative (market shifts, industry trends)
- Unique angle not covered by competitors
- Significant milestone ($XM funding, major market entry, notable partnership)

**Medium placement potential** (wire distribution, selective outreach):
- Solid single data point
- Regional or vertical-specific interest
- Incremental but notable progress

**Low placement potential** (wire only, manage expectations):
- Company-centric news without broader hook
- Limited data to support narrative
- Crowded news cycle for this topic

Be honest with the user about placement likelihood. Not every release warrants journalist pitching.

### Step 3: Structure Selection

See [references/release-types.md](references/release-types.md) for type-specific structures:
- Product launches
- Funding announcements  
- Market/location expansions
- Awards/recognition

All releases should target **500-800 words** with high information density.

### Step 4: Draft the Release

**If starting with heavy context**: Output complete draft for review.

**If starting from scratch**: Build section-by-section with user input:
1. Headline + subhead
2. Lead paragraph (who, what, why it matters)
3. Supporting data/context
4. Quote(s)
5. Additional details
6. Boilerplate + contact

#### Writing Standards

**Headlines**: Specific, data-forward when possible. Avoid generic superlatives.
- ❌ "Company X Announces Exciting New Product"
- ✅ "Company X Launches [Product] to Address $XB Market Gap"

**Lead paragraph**: Answer "why should anyone care?" in first 2 sentences. Include the strongest metric immediately.

**Data integration**: Every claim needs support. Draw parallels to industry benchmarks when company data is limited. Use market sizing over competitor mentions.

**Quotes**: 1-2 quotes maximum. Must add substance, not just praise. Good quotes:
- Provide context the narrative can't
- Explain the "why" behind decisions
- Reference specific data or customer impact
- ❌ "We're thrilled to announce..."
- ✅ "When we saw [specific metric], we knew [specific insight]..."

**Quotes must come from real people** - draft placeholder structure but require user to provide actual quotes or get approval from named sources.

### Step 5: Distribution Strategy

See [references/distribution-guide.md](references/distribution-guide.md) for:
- Wire service selection based on story strength
- Budget optimization (~$500 sweet spot)
- Publication targeting by release type
- Journalist pitch email templates
- Finding the right reporters

Only recommend direct journalist outreach for high-placement-potential releases.

### Step 6: Quality Check

See [references/quality-checklist.md](references/quality-checklist.md) before finalizing.

## Output Format

Deliver releases in this structure:

```
[HEADLINE]
[Subhead - optional but recommended]

[CITY, STATE] - [Date] - [Lead paragraph]

[Supporting paragraphs with data]

"[Quote]," said [Name], [Title] of [Company].

[Additional context/details]

[About Company boilerplate]

Media Contact:
[Name]
[Email]
[Phone]
```

Include distribution recommendation and placement assessment with every draft.